Google punta sulle GIF

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Avete mai usato una GIF? Quella breve sequenza di immagini che si ripete dando l’illusione di un video in loop? Ecco, Google ha appena acquistato il più grande motore di ricerca di GIF: Tenor!

Questo, per noi utenti finale, significa una più completa integrazione tra Google Immagini e le GIF del web! Ora Google Immagini ospiterà anche molte GIF offerte da Tenor, andando così a migliorare il servizio offerto.

Non temete, la tastiera Tenor continuerà ad esser supportata, come anche il sito ufficiale. Semplicemente le due aziende si scambieranno dati per migliorare l’un l’altra.

“When we started Google Images, we focused on making it easy to find photos and images from across the web. But as the web evolved and mobile devices changed the way people search, the way people use Google Images has changed too. Most people now use Google Images to find more information about a topic, and to help them communicate and express themselves—case in point, we see millions of searches for GIFs every day. We’ve continued to evolve Google Images to meet both of these needs, and today we’re bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS and desktop.

With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard.

Tenor will continue to operate as a separate brand, and we’re looking forward to investing in their technology and relationships with content and API partners. So whether you’re using the Tenor keyboard or one of our other products, you can expect to see much more of this in your future.